Green Business Directory - My 5 Second Rule For Small Business Owners
Starting a brand new company in the real world or online in the internet demands considering over and above all the actual money you will make. Most small business owners are clear on their ultimate goal, yet frequently many fail to spend time planning their marketing image. To succeed, initial impressions are critical, or you may violate what I call My five Second Rule:
When a brand new prospect finds your web site, you have 5 seconds to convince them to stay.
The rule applies in the physical world, also. Your printed materials might be dumped in the trash just as rapidly, or a visitor to your organization might browse briefly while in fact the no sale decision was made in those critical first few seconds.
Clients have a need (issue), and you provide a product or service (answer). Matching these 2 for a successful sale is easier than most people realize. Front door selling, printed ads, or online web offers ought to all address the advantages (solution, again) and not the features (it’s about the customer, not about you).
Your advertising supplies need to project a mental image in the mind of the viewer. Stimulate their imagination so they picture themselves enjoying the advantages of your offer, and you are able to overcome My 5 Second Rule.
Telling somebody “You’re right” will have them on the edge of their chair waiting for your next comment. Shifting your argument to what you know to be the truth is easy. With a brief pause after your magic two words, continue with “…and there are lots of people who feel the same way. From years of experience, I’ve found that in fact (insert the truth based on your expertise here)… etc.” and you give them the opportunity to accept your slant on the subject without having their opinion challenged.
In summary, a professional image includes a wide range of supplies for making a positive first impression. Consider the feelings of the prospect and how your item or service will benefit them, and you’ll do well in converting first introductions into sales.
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June 30, 2010 | Posted by Rachelle Gordon
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